Client: ABC Toys (fake company)

Challenge: To create a minimalistic dynamic banner ad that loops 3 times before stopping on the last frame. This ad is targeted to parents of young children (6 months-4 years). These parents are very concerned with their children’s brain development. They do everything they can to develop and engage their children’s minds in a healthy way.

The Goal: Get parents to visit the ABC Toys website to purchase. Also, to increase the overall visitor rate to their site.

Solution: I chose friendly and fun, yet educational language. From this ad, parents will be inclined to visit the website. They will find educational toys that help increase intellectual abilities while still being fun and engaging to children.