Challenge: To create a single-page, full-color magazine ad that will run in women’s fashion magazines.

The Goal: The main goal is to get people to purchase True You Match Lipstick at their local drugstores.

Solution: Woman like to look their best and feel confident in their skin without having to paint layers of makeup on their faces. I used words that appealed to their confidence and natural beauty. STAY TRUE TO YOU does just that. Following COVERGIRLS tone of fun, stylish and promotional, women of all ages will enjoy True You Match Lipstick for bringing out their natural lip color.