Client: Blue Heron Coffeehouse
Challenge: To create one welcome email to send out to new subscribers. A new email marketing solution was also needed as well as integration into their website.
The Goal: Write a simple, yet beautiful piece that will make their subscribers feel welcome. Finding a free email marketing program that was user friendly and had great UI.
Solution: Blue Heron likes to keep their business classy, yet simple. I created a minimalistic welcome email for them saying just enough to let their new subscribers know they are valued. We thanked them for their subscription and invited them to follow Blue Heron on their socials. I researched and recommended an email marketing platform that would be great for Blue Heron to learn on and create beautiful content for their subscribers.
Blue Heron wanted to update their entire online structure. I helped them from start to finish, with their website (writing and design on DIVI), integrating their email marketing platform, writing their first email, creating their popup and increasing their overall SEO score. Within the first week of going live, their SEO score increased significantly and had a total of 325 keywords.