Challenge: Write their first Welcome Email Sequence to new subscribers.
The Goal: Create a fun 3-email sequence that will give new subscribers important links and information they may need about their favorite bakery.
Solution: This sequence was kept simple yet fun. They wanted their customers to feel how much they appreciated them in every way possible. The first email was meant to thank their new subscriber, give them necessary links, and explain what they can expect from being on their list. The second email gave a brief history of their recipes (a 100-year celebration is coming up!) and a heartfelt promise they make to their customers. The third email explained in more detail what types of emails will be coming from the bakery in the future. Although this series is written in a fun voice, their customers will know how grateful the bakery is for their continued support.