Client: Green Gardens (fake company)

Challenge: To create a one full-page, full-color newspaper ad targeting married couples with children.

The Goal: The main goal is to get people to visit their website and register their information.

Solution: This ad is targeting married couples with children. They are looking for safe and friendly neighborhoods to raise their kids. They are environmentally conscious. Although they want an eco-friendly home, they do not want to spend more for it. Sticking to Green Gardens tone of friendly, promotional and sincere, I chose a headline that appeals to them using “Make your Dream Home a Reality”. Near the top, it states that it does not cost more to live in these beautiful homes. The main benefits listed pertained to raising their kids in the neighborhood, making it irresistible for a couple with children. This ad shows that Green Gardens is truly a place everyone wants to live.